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Bart Ons
Sr. Marketing Manager
AT&T Wireless

"IMM took off like a rocket ship. They launched and scaled their program quickly; dramatically reduced my per customer acquisition cost; and delivered meaningful volume without disrupting our ongoing campaigns."

Let us figure it out.

IMM has solved some of the most challenging business problems for our Fortune 500 clients. We have a knack for figuring it out and a history of devising strategies that work. Our clients love us, and they love our results even more.

Maximize your marketing dollars

IMM is a full-service online agency that works on a fixed-cost basis. What exactly does that mean? We don't charge fees for strategy, creative design, media buying, campaign management, reporting, or technology development. What's more, we buy all your media with our own capital at our own risk.

How do we charge, then? Together we define specific, quantifiable goals and actions for your online marketing budget. If IMM doesn't achieve the goal or deliver the action, you don't pay us - for anything. So, all of your marketing dollars go towards one thing: results.

• IMM lowered Quiznos' cost-per-coupon print and cost-per-database registration by 35%.
• IMM reduced AT&T's average online cost-per-sale by 25%.

Close your feedback loop

Do you know the return on every online media dollar you spend? Have you measured the life-time value of an email database registrant? What is a "like" actually worth to you? Why are your sales team and call center consistently closing certain internet leads and not others? Which of your online traffic sources reliably yield coupon prints and redemptions that lead to higher-than-average spend?

At IMM, we make it our business to ask and answer these questions and many others. We are passionate about collecting data from the first impression to the last sale and using it to make you more successful. Our real-time feedback loops are the cornerstone of many of our programs and help our clients:

• Win more budget
• Scale more quickly
• Improve quality
• Mitigate risk
• Decrease costs

We have successfully designed, built, and managed closed feedback loops for clients like AT&T, DirectBuy, and Chili's. Our robust feedback loops enabled us to:

• Generate an estimated $20 million in total revenue for AT&T in less than a year.
• Increase DirectBuy's online reservations by 50%.
• Increase conversion rates for Chili's by 35%.

Increase your volume and quality

Devising an online strategy that just yields volume is one thing. Consistently delivering both volume and quality is rare, and even rarer if you can do it quickly. At IMM, we have a long history of figuring out how to consistently increase volume while improving quality for our clients.

• IMM increased the pace of Chili's Email Club registrations by 5X and simultaneously increased coupon redemption by 2.5X.
• IMM increased DirectBuy's online lead volume by 60% and improved lead-to-sale ratio by 3X.
• IMM delivered 2X more coupon prints and database registrations to Quiznos while producing significant lift in same store week-over-week sales.

Accelerate innovation without risk

Our business model enables our client partners to take more risk and accelerate innovation. We know it can be very difficult to get buy-in from leadership and budgets approved for new and seemingly risky strategies. But because IMM does all the upfront work required for launching a new strategy (including media buying, creative, technology development), we eliminate all of the risk for new projects.

• IMM helped CISCO take their branding budget for the launch of an enterprise solution and transformed that budget into an online acquisition program that generated, measured and acted on early interest from high-level executives.
• For Nationwide, IMM enabled local agents to source leads directly from a branded-exclusive online program.
• For the US Army, we utilized audience segmentation, behavioral data, and geo-targeting to increase local recruitment in underserved DMAs.

Diversify your media

We have introduced, managed and grown unexplored media channels for Toyota, Blue Cross Blue Shield, AT&T and many others.

In 2007, AT&T spent $169 million on online advertising. AT&T Wireless was executing on their mature online strategy and needed to show strong growth. Given their broad reach and high frequency across most online channels, AT&T Wireless was concerned that any new initiatives would simply diminish their current efforts. Within 6 months, IMM's online efforts accounted for 10% of volume and were 92% incremental.

If IMM can identify and scale new traffic channels for the second largest spender on Internet advertising, surely we can do it for you.

Extend your team

Let's face it. Every year you're being asked to do more with less, and you can't do it all alone. You need to rely on outside partners, but do you genuinely trust them to solve problems, execute plans, and achieve your goals as if they were you? With IMM you can.

With Amazon.com, Hotwire, Coventry, and many others, we have become extensions of their teams in a matter of weeks, adding strength and always acting in their best interest. We fail and succeed alongside our client partner because, if we don't deliver results, IMM does not get paid.