Marc Moore
We know where the money is in mobile.
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There's no denying it, your customers are on the go. You can't wait for them to sit down at their computer to start marketing to them. What's more, most of them probably have a smartphone – your key to faster, more engaged marketing effectiveness. 82% of US consumers read their email on a smartphone,* and 90% of all text messages are read within three minutes of their delivery.** Additionally, the average click through rate for a text message is 14.06%. Email and Internet display don't even come close, with respective rates of 6.64% and 0.76%.*** |
Mobile media
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We understand how to get your customers' attention when they're on the go. Our tools integrate and leverage mobile communications wisely, so your efforts will never be out of touch. Whether we help you generate customer opt-in databases – or to drive foot traffic to your retail locations – we have the expertise to ensure you experience significant results by having a presence right in the palm of your customers' hands.
- Mobile advertising: Social, mobile applications, display SMS, and MMS campaigns
- Mobile CRM: Collecting and redeeming points, entertainment, information and news, couponing
- Mobile design and development: WAP site design, building, and management
- Contests: Procurement of short-codes and incentives
- Mobile analytics: Measurement of opt-ins, mobile website visits, interactions, and sales
- Mobile application distribution
* ExactTarget's 2009 Channel Preferences Survey
** Whitepaper on conversational advertising by SinglePoint
*** Direct Marketing Association's 2010 Response Rate Trend Report
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